Overview
In the current digital space, having just a website is not sufficient to generate business. According to google, companies using digital marketing strategies have 2.8 times better viewership, conversion rates, and revenue growth expectancy. Therefore it is imperative for business owners to use effective digital marketing tools and techniques to increase their chances for competition, survival and growth. Since digital marketing levels the online playing field by being more cost-effective than traditional marketing, small and mid size corporations can now perform the sales and marketing processes that were previously available to only large corporations.
Understanding the customer, the business and its goals is vital for the success of any digital marketing campaign. There is a huge array of techniques and tools available to start the digital marketing exercise, but the magic happens only when the understanding is thorough. We ensure that we create a strategy that is a blend of various techniques described in our offerings that is the best fit for our customer’s business requirements.
Key Offerings
Search Engine Optimization
The most important effective way to improve your website visibility. We offer on-page and off-page SEO, keyword & content optimization, backlinking, guest blogging and articles, website restructuring and performance tuning, reputation management and more
PPC Search Engine Marketing
Pay per click (PPC) campaigns are very effective to increase brand awareness. We offer Google adwords support, account creation and settings, ad extensions, managing various text ads and image ads, conversion and goal setting, remarketing, attribution modelling
Social Media Marketing
Start your social media marketing campaigns including Facebook, Twitter, Pinterest, Instagram, and more. We offer competitor analysis, social media content development, manage campaigns and effectiveness, measuring tools and sensitivity analysis
Content Marketing
Creating specific content that is engaging and useful for the target audience. We do audience research, create content marketing and distribution strategy, create blogs, landing pages, infographics, interactive content, and content measurement and campaign optimization
Email Marketing
Email is the #1 communication channel and direct selling always has an edge over other techniques. We create advanced email strategy, build opt-in email list, design custom and engaging email templates, use lead magnets, do automation setups, recommend ESPs
Web Analytics
Measuring the effectiveness and capturing audience behavior in marketing is mandatory for any successful campaign. We offer google analytics support by setting up campaign goals, choosing right report and data to collect, examining report and understand the key metrics